Monthly Archives: January 2018

Is process the enemy of creativity?

I have been told more times than I care to remember that process inhibits creativity and we should just ‘let things flow’ so that creative ideas are not short-lived – or even stillborn.

Well-planned processes take into account all the ripple effects. Making a change in a business is like throwing a rock into a series of interlinked ponds. You might be able to see where the ripples end in the first pond, but what about the splash that agitates the next pond and creates ripples there?

The phrase that comes to mind is –

The law of unintended consequences

Well-structured processes and procedures are designed to take to take care of all these side effects so that the organisation remains able to function efficiently.

Organisations with poor or non-existent processes end up re-inventing the wheel. They waste time and effort working out how to do things scratch when they have been done before.

But there may be an element of truth in the assertion that process inhibits creativity. I have come across systems and procedures which are so rigid and inflexible that nothing ever gets changed. It’s just too much like hard work to introduce a new idea!

For me, that’s a good reason to change the process. It’s not a good reason to bypass the process or take shortcuts, which is what my creative colleagues often seem to want to do!

Getting a new idea up and running in an organisation will always mean there are going to be hurdles or barriers to be overcome. For example, it might be that you are required to have a fully costed budget, or perhaps you need to be championed by someone higher up in the organisation.

Creativity is stifled when those hurdles are set too high, too soon. If too many approvals are required early on, it’s much easier to say ‘no’ and kill the project.

Why not take a leaf out of Metro Bank’s book? They have a rule that it takes two managers to say ‘no’ to a customer, but only one to say ‘yes’.

That’s a process, by the way, and I don’t see it inhibiting creativity!

Are you proactive or reactive?

Have you noticed how busy everyone is?

When you walk down the street or sit somewhere for a coffee, look around, and you’ll see most people engaged with their devices. Mobile phones and tablets are wonderful tools that keep us in touch with what’s happening in the world, and with our contacts nearer home.

We’re all busy. When you’re trying to get someone’s attention with an email or another piece of marketing material, the gurus will tell you that you have to try seven or more times before you should expect a result.

If you follow Twitter, or you’ve tried to do so, the sheer volume of comment can be overwhelming, and the same can be said of Facebook. Keeping up to date with the minutiae of your friends’ lives would leave you with no time to do anything else!

Even if you don’t use social media, it’s really easy to spend all day just reading and responding to emails.

The danger with this is that you are only ever reacting to inbound information – or noise – and not being proactive and moving towards your objective.
You do have an objective for today, don’t you?That sounds like such a big thing. The objective. It’s rather a grandiose term and perhaps a little intimidating, isn’t it?

Let me simplify it.

At the start of each day, ask yourself: “What am I going to achieve today?’

How you answer this will set your objective for the day. It’s not complicated, but it is important – important enough to write down and remember it.

When you’re taking a break – perhaps when you go to get a coffee, or perhaps at lunch, take a look at the objective and measure how much progress you’ve made towards it.

Repeat the exercise at the end of the day.

You’ll be amazed at how much more you get done when you stick to the task you’ve set yourself!